Is Attraction Marketing All Hype?
Honest! Attraction marketing is indeed truth. It works even before you realize it. Really it works even when you’re not watching. So pay attention to what you do online. Someone could be watching you, somewhere. That is why it is so essential to be honest.
The true secret to successful attraction marketing is to be honest and demonstrate integrity with your online work. Are your actions in line with what you say? That has sometimes been the deciding factor for me. I glance over the testimonials to see WHO is talking more than WHAT they are saying. Are these people I recognize for their integrity? Would I want my photo in the same page as theirs? If the answer is no, I make a mental note about that program for my “forget about this” file and move on. Sorry, I won’t post my “forget this” file for anyone.
When people begin to call you for information or advice it’s the time to declare, “Yes, attraction marketing works!” Then continue to do that which is working and improve on it daily. At the most basic level it is that simple.
What is amazing to me is how without warning, numerous marketers began to call me find out more about my company or possible Joint Ventures with them. Evidently they knew me before I knew them. That was a lesson for me to take time out to get to know who these people are or were. The thing is, being a trusting person, I understand it really is simple for people to leap in and count on me and frequently when I do the same, I would learn the hard way who was not to be trusted. Which means building a climate of trust is vital to your business and for your professional and personal branding.
Albert Einstein said , “Science without religion is lame. Religion without science is blind.” You will find many lessons to be learned in those two statements. First, we recognize that no one lives inside a vacuum. All people are in relationships with one another somehow. Ideally we generate mutually beneficial partnerships together as science and religion could. Second, running a business without leadership is a lot like being blind or lame and without direction. Marketing without direction is fruitless or lame. Marketing without leadership while keeping your focus is blind and just like a pot luck supper- you never know if you will like anything you put on your plate. Sometimes it’s great and sometimes it really is not.
Attraction marketing performs its best in synergy with others, such as social networks and when it is clearly concentrated on you, not hundreds of different products. If people do not feel like they know you then you have missed the attraction marketing message.
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